From global sustainability goals to local action
How can Wonderland contribute meaningfully to sustainable development and the UN Sustainable Development Goals? For us, it begins with sleep – and the understanding of how essential sleep is to both health and quality of life. That is why we have chosen to focus primarily on the UN goal “Good health and well‑being,” which closely aligns with our vision of contributing to a world that sleeps better. In addition, we also focus on the goals “Responsible consumption and production” and “Climate action.” Together, these three goals form the foundation of our sustainability work.
Sleep that improves life
UN SDG 3: Good health and well‑being
For more than 20 years, Wonderland has worked closely with leading sleep researchers. The goal has always been the same: to understand what happens while we sleep, how the body recovers most effectively – and how we can use this knowledge to develop beds that truly improve your life. This insight forms the foundation of every choice we make in product development – from materials and construction to technical solutions and unique ergonomic features. Our vision is clear: we want to contribute to a world that sleeps better.
Read more: 20 years of sleep research – the driving force behind our product development
Short‑distance and local value chains
UN SDG 12: Responsible consumption and production
We have a strong network of local suppliers closely connected to our daily production. In addition, over 95% of our suppliers produce within Northern Europe. Short‑distance collaboration across our value chain enables us to work side by side at every stage of the process, ensuring premium quality in every detail. Our local commitment makes production more flexible, precise and sustainable, with shorter transport distances, stronger quality control and a value chain built on long‑term partnerships with people and suppliers we know well. The result is beds made with responsibility, expertise and genuine craftsmanship – all with one clear goal: to give you sleep that truly improves your life.
Reduce our environmental footprint
UN SDG 13: Climate action
Together with our suppliers, we actively work to reduce and optimize material use and production processes. We continuously seek new solutions that can reduce our overall environmental footprint.
The WondRest project, launched in 2020, demonstrates that it is possible to reduce the environmental footprint of a bed by 50% – without compromising on either quality or comfort. The insights from WondRest now guide strategic and sustainable decisions across the business. Implementation and further development are already underway and will continue for years to come.
Read more: This is how we will reduce the footprint of our beds by 50%
A clear goal
Sleep plays a vital role in our lives. Equally important is how we can contribute positively to the world around us – through all the everyday choices that make a meaningful difference. This is why we design our beds with one clear goal: to give you sleep that truly improves life – for you, and for our planet.
Read more: Improving life® – sleep that lets you get more out of life








